If you have tried giving up smoking and failed time after time you have probably tried most things. Government research in the UK has shown that 66% of all smokers would like to quit and there are lots of options that can help.

Willpower is where many people start, only to find out that it runs out in a few hours, days or weeks. Nicotine patches, chewing gum and even fake cigarettes are usually the next on the list. Make no bones about it they do work for some people, but not for everyone.

Lots of people try going to a hypnotist as a last resort; only to find that it doesn’t work for them. At this point, if they haven’t managed to kick the habit, they may resign themselves to being smokers for the rest of their lives.

People are not born smokers, but nicotine is highly addictive. Smoking is psychologically hard to give up, even when the physical craving has subsided. The body stops urgently craving nicotine within days, but for weeks and months it is very difficult to stick with giving up.People are addicted to the behaviour and if they socialise with smokers giving up is extremely problematic. In certain situations lighting a cigarette can appear to be an automatic response to perceived stress.

What smokers must do, to quit forever, is to change their response to temptation. Rick Collingwood is a renowned therapist and has some amazing CDs, and also MP3 downloads, that use mild hypnosis to help hardened smokers change their ways permanently.