The fmcg products are Fast Moving Consumer Goods and they come at a relatively low price as compared to the other types of goods such as durables and major appliances. The fmcg products are manufacturers favorite because their sale is always on a high and the profit though small on each item, becomes great when the larger picture is seen. The fmcg products are promoted more than the other durable and major goods.

The reasons behind the heavy promotional campaigns of the fmcg products are various. They are promoted because the manufacturers do not only promote them but the wholesalers and distributors also promote them. This makes them the market favorite and the advertisement world makes a lot of money only because of the fmcg products. They are heavily promoted because they are sold in a huge quantity everyday and the consumers only think a little while purchasing these goods. The whole process of decision making takes a little while and the consumer does not think critically. This actually helps the fmcg promoters because this way they can easily influence the mind of the consumer and that creates the advertisement wars.

The fmcg products are sold at the grocery stores and the supermarkets as well as at the general stores. Because of the local sale, the different distributors also enter the competition and they also advertise the fmcg products locally and personally to get their benefit from the increased number of sales.

Fmcg products offer a healthy competition for advertisers and the wholesalers and distributors. They make sure that there product is best represented and it has something extra that makes it the best in the market. This also puts the pressure on the manufacturers and they also feel their responsibility towards the quality and uniqueness of the product. This competition also helps the consumers because at the end of the day they will be the ones who will be getting better products.