Jewellery is one of the most intimate of gifts that anyone can receive and items of jewellery often have significant sentimental value to the wearer. One only has to look at the true meaning of an engagement ring to know just how valuable (and not necessarily the face value) is to the beholder of the jewellery. Looking back over time jewellery has evolved to the multi-million pound industry it is today; and with increasing amounts of people being able to afford jewellery it doesn’t appear to have lost anymore of its significance than it has ever had.

To look at how significant a part jewellery plays in allowing us to buy a sentimental gift or keepsake for a particular part of our lives; you only have to look at the increasing demand for charm bracelets. These types of bracelets offer the wearer a fantastic item of jewellery that incorporates many different memories, gifts and the ability to change the bracelet to suit whatever outfit or occasion they are wearing it for. Charms offer the wearer and people buying gifts a chance to buy a piece of jewellery that reminds the wearer of a particular memory each time they look at their charm bracelet. For example, a charm bracelet is the perfect gift for a landmark birthday as it allows the birthday person’s family and friends to buy jewellery without being swamped in many different items of jewellery or duplicates as each person can buy an individual charm with significant meaning.

Time has allowed both men and women to become able to wear jewellery for every different occasion and at affordable prices. But whilst time has evolved jewellery it hasn’t changed the sentimentality associated with many pieces of jewellery. ROX know how important jewellery is to the wearer which is why the vast selection of jewellery available allows the freedom of choice to buy the perfect piece of jewellery for the perfect moment in time.