When it comes to your business website, you need to pay attention to every minute detail. You need to make sure that the website should perform optimally to serve the right purpose. You can use several rules when it comes to website development. 

Never use the splash pages 

Splash pages are the first pages that you will find as you arrive at a website. They have usually a pleasant image with some words like “click here to enter” or “welcome”. They are actually beautiful images only without any real purpose. You don’t need to let your visitors click the back button. You need to give the value of the website upfront without this splash page.

Don’t use an excessive amount of banner advertisements 

Even the least net savvy people ignore the banner advertisement so you will waste more valuable website real estate. You should provide more valuable content and weave relevant affiliate links for your content. It will let the visitors feel that they just want to buy rather than being pushed to buy. 

Have a clear and simple navigation

As a valuable part of business website development, you should offer a straightforward and simple navigation menu so that everyone can use it. You need to stay away from all the complicated flash-based menus or the multi-tiered dropdown menus. If the visitors of your website don’t know the right way navigation, they will eventually leave the website. 

Have a clear indication of where your users are 

When visitors are engrossed deeply in browsing your website, you need to make sure which part of the site they are in at that moment. That way, the visitors will be able to browse the relevant information and will be able to navigate to any part of your website quite easily. Don’t confuse your visitors because it can make you leave your site. 

Make it easier to read 

Don’t make the paragraphs lengthy but keep them at a very reasonable length. If the paragraph is too much longer, you need to split it into different paragraphs so that the text blocks will not be too big. This is quite important because a block of text that is too much large may deter visitors from reading the contents. 

Avoid looping audio on the site

For business website development, you can avoid audio looping. If a visitor is staying long at the website or reading your content, you need to make sure that they are not annoyed by any audio looing again and again. If you insist on audio adding, make sure that your visitors will have some control over it, muting or volume control. 

Make sure to maintain web standards 

Make sure that your website complies with the right web standards and make sure that these things are cross-browser compatible. If the website looks fine in internet explorer but breaks in Opera or Firefox, you can lose many potential visitors. 

For your website development, you should follow these important rules so that you can drive more visitors to your website.