The challenging economic environment is having continuing effects and this has put pressure on those businesses trying to survive on the high street. Those businesses that have weathered the storm so far stand out often not only due to their resilience but also down to the fact that they do still exist. The retail sector is becoming more competitive by the day and there is more reason than ever to make the shopping experience at your shop more attractive to your target market particularly in the face of competition from the internet. You need to make people feel that a ‘real’ shopping trip is one to be enjoyed and relished over the virtual experience.

One of the main ways you can affect the type of experience your customer has is by choosing high quality shop fittings. The design and layout of you shop can have a great impact on how a customer feels when they enter a store. If you want to create a certain mood then the look and style of shop fittings can help you to achieve it. In a clothes boutique the mannequins can be used to create a stunning window display that communicates your brand and the style that you are selling. It gives you the chance to get really creative and stand out form the crowd.

Point of sale items such as carrier bags and display products can carry your brand through to all elements of the shop. Customers can take away with them some of the look and feel you have created. If you have designed a luxury outlet then crisp high quality paper bags used to pack garments can give customers that special indulgent feeling all the way home.

At Morplan we have a range of shop fittings, mannequins and other retail products such as hangers and carrier bags.