You should treat your store as an extension of any advertising that you do to promote your store. Not just in terms of the interior design but also in terms of your visual merchandising. That is, the way in which you set out your merchandise can have a very significant impact on your customer and whether or not their browse through your store turns into sales.

The basic tips are fairly obvious. A cleanly set out store, well lit and with products displayed in a logical order is obvious. Even though it is evident to all what a newsagent might sell, they still make an effort to set their wares out in a logical order so as to make purchase easy for a consumer e.g. magazine stands with all the weekly gossip magazines in one section, the trade magazines in another etc.

The bid to grab your consumer’s attention starts from outside the store – when they see your window display. Do not make the mistake of cramming too much into your shop window in a bid to show customers all that you have on offer. Try to change your window regularly, entice them in with a theme, a hook to grab their attention.

Make the in store experience as enticing and comfortable as possible. Creating a mood is essential to encouraging sales and you do not want your store to be intimidating. Presenting your products in an attractive way on acrylic stands in various shapes and sizes can help create shape to your store which can encourage sales and similarly, presenting your products in such a way as to suggest how a consumer may use them in their home can help customers visualise themselves with that product.

Here at Tradewind Displays, we have a wide range of point of sale and promotional products to ensure that your retail merchandising display is as effective as possible.