Pop-up shops (also known as pop-up retail) are a reasonably new phenomenon in the world of retail marketing. Quite simply, a pop- up shop is a temporary store opened in a shopping venue in order to sell or promote certain brands or products. A pop-up shop creates a buzz for the customer by being new and quirky, inviting them to ‘get in quick’ before disappearing as quickly as it first appeared.

Pop-up shops occupy vacant shops in the High Street and empty windows in shopping centres where they can create an impact in order to receive maximum exposure and attention. This tactic has been proven to be successful as observant consumers are well aware that a week before, the retail unit in question was just a boarded-up shop front or an empty window. This then becomes a focal point for companies to retail their products and receive a very fast return on investment (ROI), before simply disappearing again. The level of success can be seen more frequently all around the UK. Every year in the run up to Christmas and Bonfire Night, pop-up shops appear from nowhere to sell their seasonal offerings to great effect. Large well known companies and brand names also ‘pop-up’ in the larger towns and cities of the UK, promoting their wares to ensure their presence is as visible and relevant as it needs to be. Internet retailers have also successfully used pop-up shops to give them a temporary physical presence both on the High Street and in the psyche of brand conscious consumers.

Green Room Retail are a company who have an outstanding track record at creating and delivering successful pop-up shops. They can source the necessary permissions and create a design perfectly tailored to any brand or product. For more information, visit them at www.greenroomretail.co.uk