Occasionally, models prefer to work freelance without an agent, but this means they may lack the input of a professional, potentially putting their career at risk.

Agents tend to be well-connected individuals who have numerous contacts and knowledge of the modelling world. The business is extremely competitive, with hundreds of hopefuls usually turning up for castings. In order to get ahead, most of the men and women opting for this career path get in touch with professionals, who either work on their own or are employed by a modelling agency.

The advantage of seeking guidance from an expert in the field is that they act as a go-between for aspiring models and the companies that require them. Normally agents have their ear to the ground regarding possible work and are already known to fashion designers and organisations, such as catalogue companies. As well as being on the lookout for jobs for their clients, agencies will actively seek castings for them.

They do this by matching the look of their customers with that required by specific companies. Their experience in the field means that they are more likely to put forward young ones who have a better chance of getting the job, which those working freelance in the industry may find difficult to secure. In addition to finding their clients work, agents are also on hand to give tips on the type of image they ought to present when they are applying for contracts.

Advice on the kind of clothing, makeup and hair styles that may impress firms is of paramount importance and could lead to lucrative employment. All this input means that those looking for contracts are free to get on and work rather than get caught up in bookings and other tasks carried out by agents. For their services, these firms may ask from between ten and 33 per cent of their client’s income from a job, but only after it has gone ahead.